Street cars and street freaks: the custom culture of the USA in the 70s

It is generally accepted that hot rods ruled the streets of the United States until the advent of muscle cars, and somehow no one thinks about the fact that muscular cars also quite often drove on the roads in a completely different form in which they came off the assembly line. After all, hot rods are a culture of custom cars that has developed, strengthened, and grown to impressive proportions over the decades. And when muscle cars appeared, the craftsmen brought the car to mind and thousands of tuning parts stores did not go away. So despite the fact that in road movies and other popular culture of the 70s, muscle cars most often appeared in a standard configuration, in fact, a Chevy Camaro or Dodge Charger that fell into the hands of a car lover often became a street car – or, as they became known a little later, a street freak..

How street freaks appeared

In a nutshell, street freaks are direct descendants of hot rods, and therefore it’s worth starting a story about this area of customization by mentioning that hot rodding is originally a sports culture. And the main type of racing in the USA is racing in a straight line for a quarter mile. Thus, it turns out that the average guy’s dream is a dragster, which was most of the hot rods. So, the fact is that at the dawn of the automotive industry, sometimes you didn’t even have to have a license, and no one really thought about such stupid things as speed limits or seat belts. And the speed itself was often achieved by simply removing unnecessary parts, which, by the way, were quite easy to put back. But as time went on, the machines became faster, the designs became more complex, the laws became stricter, and the rules became freer. When the NHRA finally allowed shifting the front axle and using more than regular gasoline as fuel, it became simply impossible to have a real dragster that would at the same time be convenient and legal for daily trips to the neighboring diner.

By a happy coincidence, this moment happened just in the seventies. Already in the 60s, there was not a single professional dragster left, from which everything that hindered speed would not be completely and irrevocably thrown out: passenger seats, radio, sound insulation… By the early seventies, this approach had become firmly and irrevocably established. This drew a bold line between hot rods and street rods: it is clear that it is simply impractical to glue girls without a back sofa, and by that time it was already illegal to drive even without headlights. But at the same time, a dragster was needed anyway – otherwise it was simply impossible to become the first guy in your neighborhood. It was precisely when such a dilemma arose that they built street roads.

Cars, freaks, and childbirth

Probably, no one can say for sure exactly when the term “street machine” appeared, but at the same time, it is undeniable that it was in the 70s that it became firmly in use, began to appear on the covers of thematic magazines and flashed as stickers on the cars themselves. A street car is, in fact, exactly the same as a street rod – and both of these terms do not mean a professional, but still a dragster, suitable and legal for convenient daily movement on the streets. The only difference is that the concept of a street car is usually applied to hot rods – that is, to everything that was built before the 50s /60s (the date varies greatly and no one can really name the exact year), and a street car is, accordingly, everything., which is built after the X point .

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What, then, is a street freak? Well, like a street rod and a street car, the concept of a street car and a street freak overlap very strongly with each other. In fact, every street freak is automatically a street car, but not every street car is a freak. In other words, street freaks are a subsection of street cars for a certain decade: the concept of a street car may go beyond the 70s, but if you say “street freak“, then everyone will definitely understand what time period you are talking about. Is there any definite difference? Was it possible in the 70s to build a street car that wasn’t a street freak? Maybe yes, maybe no. It’s already difficult to figure it out, and from the height of the past decades, people quite calmly call almost everything that was built in the 70s freaks. The only exceptions are extremely careful customizations that avoid both radical and popular solutions at that time. Of course, there are very few of them.

Freak-specifics

As it seems to me personally, solely because of the name, the original idea of the phrase “street freak” is extremely simple.: this designation was probably invented specifically for those cars that looked uncomfortable and impractical. It’s freaky. In other words, I believe that a street freak is primarily a provocative appearance aimed at a wow effect, sometimes even to the detriment of performance and comfort, while a street car is a competent combination of elements of an everyday car and a racing car.

I support my opinion with the argument that since the 70s, street cars have increasingly turned out to be imitations of dragsters rather than real racing cars. By the words “imitation of a dragster” I do not mean at all the presence of an audio system in a five-minute professional unit, but rather the imitation of racing cars by adding non-working parts, imitating, for example, parachutes or superchargers. Yes, it was the seventies that brought to the custom culture such a controversial phenomenon as non-working aerodynamics and fake exhaust pipes. Well, if they didn’t, then at least they distributed it massively. And all because after the Yom Kippur War and the subsequent fuel crisis, not everyone in the United States could afford a monster that ate a couple liters of gasoline per kilometer. I had to simulate performance.

The spirit of the Seventies

As you can see, the image and a significant part of the stuffing of street cars depends entirely on the dragsters living with them at the same time, and therefore, at the beginning of the seventh decade, the gassers were the main target for imitation: despite the fact that at the beginning of the seventies they were already reliably losing in speed and popularity to other classes, it was the gassers who were still the first to arrive it came to mind when it was necessary to combine such things as a dragster and a full-size car. The second most popular cars were the Super Stock class and its direct successor, the newly emerged Pro Stock class, and by the end of the decade, the gassers will finally disappear from the consciousness of the people. Everyone will imitate stokers, and street freaks will smoothly flow into a new direction of the custom school, characteristic of the new decade.

In a nutshell, that’s exactly how the seventies went: the fuel crisis and numerous restrictions led to the fact that real dragsters almost completely disappeared from the streets – it became simply impossible to get documents for them, and not everyone was able to feed a huge voracious engine. Since then, an extremely rare street-legal car could compete with a real racing unit – after all, since you couldn’t drive the same car both onto the street and onto a quarter-mile-long lane, there was absolutely no point in throwing the radio and leather seats out of your car. And since we’re not really chasing speed anymore, maybe there’s no point in putting on a real super boost?.. Somehow, it turned out that the streets were filled with imitators: some very decent, carefully tuned and able to show a good time at a distance of 402 meters – even if not the kings of the drag strip, but certainly the fastest on their street. And others were empty, incapable of anything, and frankly fake.

A view from the present

Nowadays, most street freaks and street cars are automatically classified as empty, useless fakes – sometimes completely undeservedly. And the reason is that the main direction of the school of customization in our time is, oddly enough, the classical direction. Muscle cars in particular are considered a rarity, from which dust motes need to be blown off, and are especially revered in the standard configuration, and therefore freaks are automatically considered samples of Bubba tuning and the living embodiment of the manual “How to Destroy a Good Car.”Plus, the 70s seem to the current audience to be, for the most part, an absolutely tasteless decade when everyone was on acid and couldn’t come up with anything good by default.

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And, frankly speaking, fuck such critics. The fashions are changing. In the 70s, a factory muscle car stood on every corner in the USA – now the owner of a Roadrunner doesn’t have to worry too much: everyone immediately understands his tastes and preferences. But at that time, of course, any car enthusiast wanted to somehow personalize their Plymouth in order to show themselves among a dozen of the same. Of course, there were also frankly bad freaks, but there are frankly bad cars in absolutely any direction, just like the masters sometimes get frankly unsuccessful or at least controversial projects.

In addition, street freaks are a style that is entirely driven by speed and quarter-mile racing. People wanted a dragster, or at least something similar to it, and they built exactly what they wanted. In fact, this is all the same thing that happened decades before the seventies; the logical next step, which for some reason is suddenly ignored and trying their best to forget. Street rods just adapted to the reality of that time: hot rods were a thing of the past and people began to build gassers instead, using artistic techniques and technologies appropriate to the time. And as the gassers remained in the past, fans of customization gradually switched to the style characteristic of stockers. All this is nothing more than a unique cultural layer of the seventies, unique in its kind. It’s kind of strange that he’s so disliked in foreign forums – and in general, the dominance of purists in a culture that was originally called custom is very surprising. This is not to mention the fact that some year X may well see a freak revival – and I bet a good part of the critics will change their shoes in the blink of an eye and go rebuild cars for gassers and cover them with the colors of the acid seventies.

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