John Bronco (2020): A cultural phenomenon of America

How does mockumentary differ from documentary? Probably because in the first case it is somehow fiction. John Bronco is a man and a steamboat. And a reader, and a reaper, and a doodler. A national hero who hasn’t been out of TV screens, charts and gossip columns for decades. A favorite of women and children, Boyd Crowder is the Elvis Presley of our days. Yes, he is the object of adoration of women and the standard of a man, although not Elvis at all. But another phenomenon of American culture, like rock and roll or the Ford car. Oh, by the way, this Ford model got its name thanks to John. “I’m a Bronco! And you?”

This is the same mythical character as Zinovy Birtman, about whose meetings Galtsev and Boyarsky “remembered” with laughter. But does Forrest Gump have the right to exist!? The TV movie directed by Jake Szymanski, which appeared on the Hulu channel in the fall of 2020, lasts only 37 minutes, and makes you laugh heartily. Just can’t figure it out, or is it a long-running commercial by Ford, which is rolling out the Bronco 2021 model to the market at the right time, or a special episode of Saturday Night Live? Dennis Quaid reads the text behind the scenes.

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This is the benefit of the inimitable Walton Goggins, the film took place thanks to his acting, magnetism and charm. He’s just a guy with dirty shoes. Here he is riding a rodeo, but he is transferred to a steel horse and wins the 36-hour Baja 500 race, this is not a Speedway for you. Here he takes a guitar and sings country music, sitting on the hood of a car in nothing but boots and a hat (Daisy Dukes – product placement? Well, the ephemeral
the record is even on discogs!) It’s all him – a cowboy, the most influential advertising actor, an international sex symbol, a socialite and a businessman.

He has the role of America’s masculine favorite: Bronco has Burt Reynolds’s sprawling mustache, and he gets the first beauty Bo Derek. There are plenty of gags of culture of the 60-70-80s. Pseudo-archival footage of vintage advertising is like Tatarsky’s witty production from the old Generation P: “What’s the fun of being a Bronco if you can’t share it?”, “Be an America. Be a Bronco.”, “The new Ford Bronco, ’cause daddy wants a pony too.” Manager Donovan Piggot (Tim Meadows) with the most serious look confusing Hollywood actors with ordinary people with household names causes laughter.

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But… Sic transit gloria mundi. Rejected by his beloved, who got hit right in the face, our hero jumps into his American UAZ and goes back to where it all started. Where did John Bronco disappear to? This question worries millions of ordinary people and, perhaps, they will get an answer. At the heart of this film is the great American idea that everyone can become a star, celebrity or even president, the main thing is charisma, luck and unshakable self-confidence.

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Trailer for John Bronco:

John Bronco, in search of John Bronco
Where did John Bronco disappear to?

Musician (Diddley Dogs), songwriter. I play the guitar. Rockabilly, country, jazz, blues, Soviet pop. I love English and making translations. Adore movies about music, America, and good life-based series.